Pūrongo Tātari Ahumahi Whānui: Te Mākete Marau o Āhia me Amerika Latina (2020-2025) me te Tirohanga Rautaki mō te tau 2026
I whakaritea e:Te Kamupene Hoda o Xiamen
Te Rā:Hakihea 24, 2025
Kupu Whakataki
Ko Xiamen Hoda Co., Ltd., me ngā tau e rua tekau o te tohungatanga hei kaihanga me te kaweake matua o ngā maru i Xiamen, Haina, e whakaatu ana i tēnei tātaritanga hōhonu oĀhia me Amerika Latina te whenua hokohoko maru. Ko te whāinga o tēnei pūrongo he whakarato i ngā māramatanga whai hua ki ngā whanaketanga o te mākete mai i te tau 2020 ki te 2025, me te arotakenga arotahi ki Āhia me Amerika Latina, me te tuku i ngā matapae me ngā whakaaro rautaki mō te tau 2026.
1. Tātaritanga Kawemai-Kaweake Maru o Āhia me Amerika Latina (2020-2025)
He wā nui ngā huringa i waenganui i te tau 2020 ki te tau 2025 mō te umanga maru, e tohuhia ana e ngā raruraru i puta mai i te mate urutā, ngā whakatikatika anō i te mekameka tuku, me te whakaoranga pakari i ahu mai i te whanaketanga o ngā whanonga a ngā kaihoko.
Te Ao Tauhokohoko Whānui:
Ko Haina tonu te pokapū o te ao, e 80% o ngā kaweake maru o te ao e kapi ana i tēnei. E ai ki ngā raraunga mai i te Rūma Tauhokohoko o Haina mō te Kawemai me te Kaweake i ngā Hua Ahumahi Māmā me ngā Toi-Toi me te UN Comtrade, i kitea he whakaoranga āhua-V te uara hokohoko o ngā maru o te ao (waehere HS 6601). Whai muri i te whakahekenga nui i te tau 2020 (he hekenga tata ki te 15-20%), i piki ake te tono mai i te tau 2021, nā te tono kua puritia, te pikinga o ngā mahi o waho, me te aro hou ki ngā taputapu whaiaro. E matapaetia ana ka neke ake te uara o te mākete o te ao i te USD 4.5 piriona i te mutunga o te tau 2025.
Mākete Āhia (2020-2025):
Ngā Āhuatanga Kawemai: He pūtake whakaputa nui a Āhia, ā, he mākete hoko tere tipu hoki. Ko ngā whenua kawemai matua ko Hapani, Kōrea ki te Tonga, Īnia, me ngā whenua o Āhia ki te Tonga-mā-rāwhiti (Vietnam, Thailand, Indonesia, Philippines).
Ngā Tirohanga Raraunga: I heke te nui o ngā kawemai i te rohe i te tau 2020, engari i kaha te pikinga mai i te tau 2021. I mau tonu te kawemai a Hapani me Kōrea ki te Tonga i ngā maru kounga teitei, whai hua, me te hoahoa. I whakaatu a Āhia ki te Tonga-mā-rāwhiti i te tipu whakamiharo, me te pikinga o ngā rahinga kawemai ki ngā whenua pēnei i a Whitināmu me ngā Piripīni mā te 30-40% mai i te tau 2021 ki te 2025, i whakakahangia e te pikinga o ngā moni whiwhi, te noho tāone, me ngā tauira huarere kino (ngā wā ua). Īnia'Ahakoa te nui o te hanga ā-rohe o te mākete kawemai, i tipu ake te mākete mō ngā wāhanga motuhake me ngā wāhanga utu nui.
Ngā Āhuatanga Kaweake: Ko Haina te rangatira o ngā kaweake ā-roto o Āhia. Heoi, kua whakanuia e ngā whenua pēnei i a Vietnam me Bangladesh ā rātou kaha kaweake mō ngā tauira taketake, me te whakamahi i ngā painga utu me ngā whakaaetanga hokohoko. Nā tēnei kua hangaia he mekameka tuku ā-rohe kanorau ake, engari kei te arotahi tonu ki a Haina.
Te Mākete o Amerika Latina (2020-2025):
Ngā Āhuatanga Kawemai: He mākete nui a Amerika Latina mō ngā maru e whakawhirinaki ana ki te kawemai. Ko Brazil, Mexico, Chile, Colombia, me Peru ngā whenua kawemai matua.
Ngā Tirohanga Raraunga: I pāngia te rohe e ngā wero nui mō ngā mahi whakarite me ngā mahi ōhanga i te tau 2020-2021, ā, i puta ai te piki me te heke o ngā rahinga kawemai. Heoi, i kitea te whakaoranga mai i te tau 2022. Ko Brazil, te mākete nui rawa atu, kei roto tonu i ngā kaihokohoko matua o te ao mō ngā maru. He tino pāngia ngā kawemai o Chilean me Peru e te hiahia ā-wā i te Ao Tonga o te Ao e ngā kawemai. E whakaatu ana ngā raraunga i te tere tipu ā-tau (CAGR) tata ki te 5-7% o te uara kawemai mō te rohe mai i te tau 2022 ki te 2025, he nui ake i ngā taumata i mua i te mate urutā. Ko Haina te pūtake matua mō te neke atu i te 90% o ēnei kawemai.
Ia Au Matua: Kei te teitei tonu te aro ki ngā utu i roto i te nuinga o LaAmerika tine ngā mākete, engari kei te kitea te nekehanga āta haere ki ngā hua kounga pai ake e roa ake ai te mau ki te rā kaha me te ua.
Whakarāpopototanga Whakataurite: Ahakoa i tino ora ake ngā rohe e rua, he rite tonu te tipu o Āhia, ā, he nui ake te rahinga i akiakihia e te tono ā-roto me ngā mekameka tuku matatau. Ahakoa he pumau te tipu o Amerika Latina, he ngāwari ake ki te hekenga o te moni me ngā panoni kaupapa here ōhanga. I whakaatu a Āhia i te hiahia nui ki te auahatanga me te ahua, engari ko Amerika Latina i whakatairanga i te uara-mō-te-moni me te pumau.
2. Matapae mō te tau 2026: Te Hiahia, Ngā Kāhua, me Ngā Auahatanga Utu
Te Mākete o Āhia i te tau 2026:
Te Hiahia: E matapaetia ana ka piki te hiahia ki te 6-8%, ka ārahina e Āhia ki te Tonga-mā-rāwhiti me Īnia. Ko ngā āhuatanga matua ko te huringa āhuarangi (te pikinga ake o te hiahia mō te tiaki UV me te tiaki ua), te whakaurunga o ngā momo ahua, me te whakaoranga o te tūruhi.
Ngā Kāhua: Ka wehewehea anō te mākete.
1. Whaihua me te Hangarau-Whakauru: Ka piki ake te hiahia mō ngā maru rā UPF-teitei (50+), ngā maru māmā ātete-wha, me ngā maru he āheinga utu kawe i Āhia ki te Rāwhiti.
2. Ahua me te Noho: He mea nui ngā mahi tahi me ngā kaihoahoa, ngā IP anime/kēmu, me ngā waitohu e aro ana ki te taiao. Ko ngā maru kiato me ngā maru karu me ngā tānga ahurei, ngā tauira, me ngā rauemi pumau (pēnei i te papanga PET hangarua) ka tino hokona.
3. Taketake me te Whakatairanga: Te tono pumau mō ngā maru utu iti, pakari hoki mō ngā koha umanga me te tohatoha papatipu.
Awhe Utu: He whānuitanga o ngā maru whakatairanga utu iti (USD 1.5 - 3.5 FOB), ngā maru ahua/whaihua rongonui (USD 4 - 10 FOB), me ngā maru kounga teitei/hoahoa/hangarau (USD 15+ FOB).
Te Mākete o Amerika Latina i te tau 2026:
Te Hiahia: E matapaetia ana he tipu taurite o te 4-6%. Ka noho tonu te hiahia mō ngā wā o te tau, ā, ka pāngia e te huarere. Ko te pumau o te ōhanga i ngā whenua matua pēnei i a Brazil me Mexico te mea matua hei whakatau.
Ngā Kāhua: Ka whai mana te whaihua.
1. Ngā Marau Pakari mō te Ua me te Rā: Ko ngā marau nui me ngā anga pakari (muka karāhe hei ātete ki te hau) me ngā paninga tiaki UV teitei te mea tino nui.
2. Whakatuwheratanga/Kati Aunoa: Kei te neke tēnei āhuatanga mai i te tumanakohanga kounga teitei ki te paerewa i roto i te maha o ngā hua awhe waenga.
3. Ngā Manakohanga Ataahua: Ka rongonui ngā tae kanapa, ngā tauira toropika, me ngā hoahoa māmā, huatau. Kei te puta ake te ia "hoa-taiao" engari he puhoi ake i tērā i Āhia.
Awhe Utu: He tino whakataetae te mākete mō te utu. Ko te nuinga o te tono ka noho ki te awhe iti ki te waenga: USD 2 - 6 FOB. Kei reira ngā wāhanga utu nui engari he motuhake.
3. Ngā Wero Pea mō ngā Kaweake Hainamana i te tau 2026
Ahakoa te mana nui o Haina, me whakatere e ngā kaihokohoko ki tētahi taiao uaua haere tonu i te tau 2026.
1. Ngā Huringa Kaupapahere Ā-Ao me te Tauhokohoko:
Ngā Pēhanga Whakarea: Ko ētahi whenua o Āhia me Amerika Latina, nā te pānga o ngā taupatupatu tauhokohoko me ngā rautaki "China Plus One", ka akiaki pea i te hanga ā-rohe, i te hoko mai rānei i ngā whenua kē atu pērā i a Vietnam, Īnia, Bangladesh rānei. Tērā pea ka pā tēnei ki te wāhi mākete mō ngā kaweake Hainamana paerewa.
Ngā Mōrearea o te Tari Taake me te Whakatutukitanga: Ka taea e ngā mahi tauhokohoko takitahi, ngā ture takenga kaha ake rānei te whakatinana i roto i ētahi mākete te whakararuraru i ngā rere tauhokohoko o nāianei, me te pā ki te whakataetae utu.
2. Te Whakataetae Ao Nui Ake:
Te Pikinga Ake o ngā Ahumahi o te Kāinga: Kei te kaha te whakatairanga a ngā whenua pēnei i a Īnia me Brazil i ā rātou rāngai hangahanga o te kāinga. Ahakoa kāore anō kia rite te tauine ki a Haina, kei te kaha rātou ki te whakataetae i roto i ō rātou mākete ā-rohe me ngā mākete tata mō ngā kāwai maru taketake.
Te Whakataetae Utu: Ka tonu ngā kaiwhakataetae o Āhia ki te Tonga ki te Tonga me Āhia ki te Tonga ki te wero i a Haina mō te utu parakore mō ngā ota iti-tawhē, nui-rahi.
3. Te Whanaketanga o te Mekameka Tuku me ngā Pēhanga Utu:
Te Hurihuri o ngā Rautaki: Ahakoa te whakangawari i ngā mahi, tērā pea kāore ngā utu me te pono o ngā ratonga o te ao e hoki katoa ki ngā taumata i mua i te mate urutā. Ka taea e ngā piki me ngā heke o ngā utu kaipuke ki Amerika Latina te whakaiti i ngā hua.
Te Pikinga o ngā Utu Whakauru: Ka pēhia ngā rautaki utu e te pikinga o ngā utu rauemi mata (polyester, konumohe, muka karāhe) me ngā utu mahi ā-rohe i Haina.
4. Ngā Hurihanga o ngā Hiahia a te Kaihoko me ngā Ture:
Ngā Mana Whakapūmau: Kei te aro nui haere a Āhia (hei tauira, a Hapani, Kōrea ki te Tonga) me ētahi wāhanga o Amerika Latina ki ngā ture taiao. Kei roto i tēnei ko ngā tono mō ngā rauemi hangarua, te whakaiti i ngā takai kirihou, me ngā whakaaturanga tapuwae waro. Ki te kore e urutau, ka whakawhāiti pea te urunga atu ki te mākete.
Ngā Paerewa Kounga me te Haumaru: Kei te whakatinanahia e ngā mākete ngā mana whakahaere kounga tino kaha ake. Mō Amerika Latina, tērā pea ka whakaōkawahia ake ngā tiwhikete mō te pakari me te tiaki UV. E hiahia ana ngā kaihoko Āhia ki ngā huringa ahua kounga teitei me te tere.
Te Whakamutunga me ngā Pānga Rautaki
Kei ngā mākete maru o Āhia me Amerika Latina ngā whai wāhitanga tipu pumau i te tau 2026 engari i roto i te anga o ngā wero nui ake. E kore te angitu e whakawhirinaki anake ki te kaha hanga engari ki te tere rautaki.
Mō ngā kaihokohoko pērā i a Xiamen Hoda Co., Ltd., ko te huarahi whakamua ko:
Te Rerekētanga o te Hua: Te neke ake i te mekameka uara mā te arotahi ki ngā hua auaha, hoahoa-ā-ringa, me te pumau, inā koa mō te mākete Āhia.
Wehewehenga Mākete: Te whakarite i ngā putea hua—e tuku ana i ngā otinga pumau, utu-pai mō Amerika Latina, me ngā maru hangarau-ā-iao mō Āhia.
Te Manawanui ki te Mekameka Tuku: Te whakawhanake i tētahi mekameka tuku ngāwari ake, mārama ake hoki hei whakaiti i ngā mōrearea whakahaere me ngā mōrearea utu.
Te Whakahōhonu i ngā Hononga Mahi: Te whakawhiti mai i te kaweake tauwhitinga ki te whakatū hononga rautaki me ngā kaituku i ngā mākete matua, me te whakauru i a rātou ki te whakawhanake tahi me te whakamahere rarangi taonga.
Mā te awhi i te auahatanga, te oranga tonutanga, me ngā rautaki motuhake ki te mākete, ka taea e ngā kaihokohoko Hainamana te whakatere i ngā wero e haere ake nei, me te whakaū anō hoki i tō rātou kaiārahi i roto i te umanga maru o te ao.
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Mō Xiamen Hoda Co., Ltd.:
I whakatūria i te tau 2006 I Xiamen, Haina, ko Xiamen Hoda te kaihanga matua o ngā maru whakauru me te kaweake. E 20 tau mātou e whakapau kaha ana ki te ahumahi, ā, he tohunga mātou ki te hoahoa, ki te whakawhanake, me te whakaputa i te whānuitanga o ngā maru ua, rā, me te ahua kounga teitei mō ngā mākete o te ao. Nā tō mātou whakapau kaha ki te auahatanga, te whakahaere kounga, me te ratonga e aro ana ki te kiritaki, kua waiho mātou hei hoa pono mō ngā waitohu o te ao.
Wā tuku: Hakihea-25-2025